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3 Minutes Read

Carl Schroeder - Where to Grow: How to Know Your Company's Market Potential

GeoStrategies Market Analysis

https://geostrategies.com/

GeoStrategies is a company specializing in providing market analysis and geographic visualization services to help businesses understand, size, and locate market opportunities for growth. They utilize data-driven mapping techniques to inform strategic decisions related to market expansion, location optimization, sales force deployment, and M&A activity. Their services are particularly relevant to private equity firms, investment banks, and middle-market companies seeking to optimize their market strategies.

About Carl Schroeder, President, GeoStrategies

https://www.linkedin.com/in/carl-schroeder-88b38aa/

Born in Oregon but having spent most of his adult life in Southern California, Carl now resides in a small town just south of Sacramento. Married for 35 years, he and his wife have three daughters, two of whom are married. A true wine enthusiast and an avid mountain biker, he has explored trails across the U.S. In his younger years, he was an experienced rock climber, spending countless days scaling the cliffs of Yosemite.

His professional journey began at the Home Shopping Network, working on celebrity programs, where he discovered a deep passion for data. This interest led him to a role with British merchant bank Kleinwort Benson, where he played a key role in expanding the bank’s portfolio companies. His expertise in market mapping—identifying high- and low-performing areas and pinpointing opportunities—proved so valuable that it led to the founding of GeoStrategies.

For over 25 years, GeoStrategies has supported more than 500 companies, including major private equity firms, investment banks, and middle-market operators. The firm specializes in helping companies understand market size, location, and potential, delivering insights that drive strategic decisions. Through GeoStrategies' work, clients can estimate market potential, calculate revenue growth opportunities, identify optimal locations for hiring sales representatives, and determine where to acquire competitors.

GeoStrategies

Core Value Proposition:

GeoStrategies helps clients make informed decisions about growth by visually representing market data. This allows them to:

  • Understand Market Potential: "Calculate achievable market potential. Prioritize regions for rollout. Create service or franchise territories."

  • Optimize Resource Allocation: "Optimize new location placement. Determine total locations a market will support. Identify attractive acquisition candidates."

  • Improve Sales Performance: "Optimize placement of existing or new sales reps. Choose which markets to prioritize. Maximize your market coverage."

  • Evaluate Strategic Transactions: "Estimate revenue lift of portfolio integration. Calculate positive/negative +/- market impact of acquisition. Show areas of brand conflict."

  • Identify Underperformance and Opportunities: "Understand franchisee or sales rep territory territory under-performance. Create market-data based sales expectations. Quantify how much potential is being lost to competition."

Key Themes and Ideas:

  • Data-Driven Market Mapping: The central concept is transforming raw data into visual maps that reveal hidden opportunities and trends. GeoStrategies "make market maps from data."

  • Actionable Insights: The goal is not just to present data, but to provide insights that lead to specific actions, such as opening new locations, acquiring competitors, or optimizing sales territories. This is exemplified by "Know where to go - where to grow: How to know your company's market potential" from the Vistage presentation.

  • Strategic Growth Enablement: GeoStrategies positions itself as a partner in helping companies achieve their maximum growth potential. "In order for a company to achieve their maximum growth potential, it is critical for a company to know the size of its market opportunity and where that opportunity is located within the market which it covers."

  • Experience Across Industries: GeoStrategies boasts experience in various industries, with particular expertise in Manufacturing, Franchise, Healthcare, and Construction.

  • Private Equity and Investment Banking Focus: A significant portion of their work involves supporting diligence efforts for private equity firms and investment banks. They are "used extensively in the Investment Banking / Private Equity sectors, to provide diligence work to support exits, acquisitions, and capital raises."

  • Quantifiable Benefits: Clients emphasize the tangible benefits derived from using GeoStrategies' services, such as improved location performance and better strategic positioning.

Target Audience:

  • Private Equity Firms

  • Investment Banks

  • Middle-Market Companies

  • Franchisors

  • Companies undergoing expansion or M&A activity

  • Companies seeking to optimize sales performance

Geographic Focus:

The company has a national presence, and the video excerpt indicates specific interest in the Atlanta market ("GeoStrategies is coming to Atlanta very soon").

Contact Information:

  • Phone: 1-800-738-4GEO

  • Email: priority@geostrategies.com

  • Website: www.geostrategies.com

Conclusion:

GeoStrategies offers a valuable service for companies seeking to leverage data and geographic visualization to improve their market strategies and achieve sustainable growth. Their expertise in various industries and focus on actionable insights make them a compelling partner for organizations of all sizes.




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