• All Posts
  • CEO Advisory Group
  • newsletter
  • Vistage Events
  • Vistage Speakers
  • Webinars
  • Vistage Testimonials
  • Events
  • podcast Episode
  • Business
  • Vistage Members
  • Future Trends
  • Economic Trends
  • Leadership Strategies
  • Marketing Monday
  • Vistage Business Transaction Center
  • Membership Types
  • Extra News
10 Minutes Read

The Journey to Becoming a Vistage Speaker

Want to be a Vistage Speaker?

An In-Depth Look at How to Amplify Your Expertise and Impact in a Community of High-Performing Business Leaders.

Imagine stepping onto a stage—virtual or in-person—where every seat is occupied by business leaders eager to gain insights, strategies, and motivation to drive real-world results. These are the kinds of high-caliber speaking opportunities Vistage provides. Vistage is a worldwide organization that brings together CEOs, business owners, and key executives to learn, grow, and develop strategies that can shape the future of their companies. As a Vistage speaker, you have the unique opportunity to share your specialized knowledge with a receptive, action-driven audience.

Becoming a Vistage speaker is both an honor and a process, one that involves commitment, professional growth, and the willingness to engage deeply with a community of forward-thinking peers. This article will guide you through that journey—from clarifying your core message to leveraging the resources Vistage provides to enhance your speaking skills. Whether you’re seeking to amplify your thought leadership, expand your professional network, or give back to a community of leaders, the journey to becoming a Vistage speaker can be a catalyst for your personal and professional evolution.


Why Speak for Vistage?

Before diving into the steps involved in becoming a Vistage speaker, it helps to understand what draws so many experts, executives, and thought leaders to this platform. Vistage holds a storied reputation for curating practical, actionable, and impactful content that resonates with top-tier business leaders. This mission sets the stage for three core benefits speakers can gain:

  • Amplify Your Thought Leadership - Vistage attracts business leaders who demand more than just theory—they want proven methods, tangible strategies, and inspirational stories they can leverage to improve their organizations. When you speak at a Vistage event, you stand before an engaged audience of decision-makers eager to learn. The process of refining your talk for this discerning group can help you crystallize your expertise and align your speaking style with the needs of high-level professionals. By illuminating your subject matter with real-world examples and powerful storytelling, you will naturally elevate your stature as a go-to thought leader.

  • Deepen Your Value to the Community - Vistage is not merely an events platform—it’s a vibrant community dedicated to mutual success. As a speaker, you’re not just presenting; you’re teaching, sharing, and inspiring. This environment creates a powerful sense of camaraderie and collaboration, where members lean on each other’s experiences to navigate the complex challenges of running and growing a business. By teaching and facilitating real-world strategies, you enhance the collective growth of Vistage members. Your insights can lead to measurable transformations in how businesses manage employees, cultivate company culture, or break into new markets. This collaborative approach underlines how being a speaker is a chance to make a difference in the larger business community truly.

  • Expand Your Reach and Opportunities - One of the most rewarding aspects of becoming a Vistage speaker is how it can open doors. From connecting with Chairs (the seasoned facilitators of local groups) to receiving invitations for future speaking opportunities, the Vistage network positions you for meaningful growth. Because Vistage speaking engagements often involve an intimate, interactive format, they foster deeper professional relationships and more genuine connections, leading to referrals, collaborations, and an overall boost in your credibility—both within and beyond the Vistage community. Over time, your visibility grows, potentially increasing demand for your expertise among audiences who seek proven innovators and industry influencers.

Getting Started: The Onboarding Process and Important Note

First Steps: Attend the Next Webinar - If you are drawn to the prospect of becoming a Vistage speaker, your first step is straightforward: register for the next webinar. This informational session is designed to familiarize prospective speakers with the Vistage platform, member expectations, and the broader onboarding process. Even if you don’t yet have a pro-bono engagement scheduled, attending the webinar is invaluable. You’ll learn what makes a compelling Vistage presentation, how to tailor your message to a group of seasoned executives, and how the entire speaker evaluation and rating system works.

  • - https://www.vistage.com/membership/vistage-speakers/apply-to-be-a-speaker/

Pro-Bono Presentations as a Gateway - Setting up a pro-bono engagement scheduled with a local group is a good way to get started on the journey. These pro-bono sessions allow prospective speakers to get their feet wet, understand the group dynamic, and receive real-time feedback. It’s a valuable opportunity to practice your content in front of a highly engaged audience while Chairs and group members gauge how well your message resonates. If you’ve already secured one of these pro-bono slots, the webinar registration link will guide you through the setup process and ensure you’re in the system. The goal is to collect feedback and ratings during your presentation, which can qualify you for the paid speaker circuit.

What If You Don’t Have a Pro-Bono Setup? - Don’t worry. Even if you don’t have a pro-bono presentation scheduled yet, you are still encouraged to attend the next webinar. This session will provide you with crucial insights on how to find and arrange a pro-bono opportunity in the future, what Vistage Chairs look for in speakers, and how speakers progress from complimentary engagements to fully compensated ones. Understanding the expectations from the outset makes you more proactive in seeking opportunities to align your expertise with a Vistage group in need of your specialized knowledge.

The Journey to Speaking Success

Once you have an understanding of the logistical aspects of becoming a Vistage speaker, it’s time to focus on honing the substance of your presentation and your delivery style. Below is a step-by-step breakdown of how to prepare for your speaking journey:


Clarify Your Topic

Before you take any formal steps, you should have a clear sense of the “what” and the “why” of your talk. Start by brainstorming how your expertise aligns with the challenges and opportunities CEOs and business owners face. Ask yourself:

  • Which key pain points or strategic areas do I address? - Vistage audiences are action-oriented, so they appreciate presentations that tackle specific challenges—such as attracting top talent, leveraging emerging technologies, or managing organizational change.

  • What fresh perspective or methodology can I share? - Whether it’s a novel approach to leadership development or a cutting-edge marketing strategy, having a distinct viewpoint is crucial for capturing attention.

  • Is my content tailored for decision-makers? - C-suite professionals and business owners typically need high-level insights that translate into real-world impact. Ensure that your focus and level of detail resonate with an audience used to making strategic decisions.

Use the clarity from these reflections to shape a singular, impactful topic that stands out. This initial process of honing your topic pays dividends when you approach Vistage Chairs or propose ideas for pro-bono engagements.


Develop Engaging Content

With your topic in hand, the next step involves structuring a talk that holds your audience’s attention from start to finish. Vistage encourages content that is both fresh and grounded—meaning it should combine the latest trends or ideas with practical steps that a leader can implement right away. Here’s how:

  • Blend Research with Real-World Insights - Support your main points with market data, case studies, or expert interviews. This balance between facts and personal experience helps solidify your credibility.

  • Incorporate Storytelling - Authentic stories—whether they come from your career or from companies you’ve advised—illustrate key points and make them more memorable, helping you connect with the audience on a deeper, more human level.

  • Prepare for Interaction - Unlike passive keynote addresses, Vistage group presentations can be conversational and hands-on. Encourage questions, group discussions, or small exercises that invite participants to apply your concepts to their specific business challenges.

  • Seek Peer Feedback - Engage a small group of colleagues or mentors for a test run. They can spot areas that need more clarity or better pacing, ensuring your content is sharp and impactful by the time you deliver it to a Vistage group.



Refine Your Delivery

Vistage members are highly engaged and used to candid, in-depth discussions. As a result, the bar for speaking quality is high. Even seasoned speakers benefit from Vistage’s speaker training sessions, where you learn to adapt your style to an audience of experienced professionals. Consider the following aspects:

  • Leverage Vistage Resources - Visit Vistage’s speaker page to discover resources aimed at new and aspiring speakers. From blog posts to online tutorials, these materials can answer your initial questions about effective structure, pacing, and engagement.

  • Embrace Active Practice - Rehearse your presentation multiple times, ideally in an environment that simulates the real session. Ask trusted peers to observe and give candid feedback on everything from your pacing to your use of body language.

  • Cultivate Authenticity - Business leaders respond best to presentations that are genuine and purposeful. Instead of trying to impress with jargon, focus on conveying real value with a confident, authentic voice. Remember, humility and candor often resonate more than forced sophistication.

  • Anticipate Questions - While you can’t foresee every inquiry, think through the likely pushbacks or clarifications a CEO might have. Prepare clear, concise responses. This readiness assures listeners that you’re speaking from a place of deep experience rather than superficial familiarity.


Share with the Community

Finally, once your talk is polished and you’ve attended the necessary webinars or training sessions, it’s time to identify specific opportunities to share your insights. Vistage typically has multiple avenues:

  • Local Groups - Work closely with Vistage Chairs in your region. Each Chair manages one or more CEO peer groups and is often looking for relevant, high-value presentations to address their members’ pressing needs. Presenting at a local group is a more intimate setting, giving you plenty of time to interact and gather feedback.

  • Regional or National Events - As you build a positive track record, you might be invited to speak at regional or national gatherings. These events can draw hundreds of participants, offering you an even broader platform to spread your message and forge new relationships.

  • Virtual Webinars and Workshops - In an increasingly remote-friendly world, you can deliver your expertise online. Vistage regularly hosts virtual events that enable you to reach a geographically diverse audience without needing to travel.

  • Build Ongoing Relationships - The journey doesn’t end after your first talk. Vistage values speakers who continuously refine their content and adapt to emerging business trends. Maintain communication with the Chairs and attendees, staying open to feedback and the possibility of follow-up presentations.


The Importance of Feedback and Scoring

Vistage has a structured feedback system that allows Chairs and group members to rate speakers. After your pro-bono (and eventually paid) presentations, participants typically submit reviews based on how engaging, relevant, and impactful your content was. These ratings help determine your eligibility and demand for future speaking opportunities. High scores can pave the way to more invitations, including potential placement on the paid speaker circuit. Conversely, constructive criticism can guide you in fine-tuning your approach so you can deliver even greater value the next time around.


Overcoming Common Challenges

  • Nerves or Stage Fright - Even experienced speakers can feel intimidated standing before a room of CEOs and key executives. Remember, they are there to learn, not to judge. Conduct thorough practice and focus on delivering value rather than worrying about personal performance.

  • Balancing Strategic Insights and Practical Applications - Leaders want the big picture, but they also want specifics. Aim for a dual-layered approach: open with broad trends or foundational concepts, then drill down into tangible steps or real examples.

  • Time Management - Vistage groups often have tight schedules. Practice your talk to ensure you respect the allotted timeframe, leaving room for questions or group interaction.

  • Connecting with the Right Vistage Chair - Not every Chair’s group will be the right fit for your particular expertise. Persist in networking, attend the recommended webinars, and communicate your value proposition clearly. Over time, you’ll find a group that needs your expertise and what you can offer.


From Pro-Bono to Paid Engagements

A pressing question for many prospective speakers is how to move from complimentary talks to being compensated for their time. The key lies in consistently delivering high-impact, relevant content that resonates with Vistage members. Here’s a brief overview of that trajectory:

  • Pro-Bono Entry - Your first sessions are designed to let you showcase your skills, gain feedback, and demonstrate alignment with Vistage’s mission. Consider this an audition and a learning experience.

  • Evaluation and Feedback - Leverage participant feedback to refine your presentation. Ask Chairs what aspects of your talk stood out and where you can improve. This active approach signals your commitment to excellence.

  • Repeat Engagements - As word spreads that you provide useful insights, more Chairs might invite you to their groups. Keep delivering a polished, relevant presentation that yields high ratings.

  • Paid Speaking Circuit - Once you’ve proven your value with multiple groups and have consistently strong scores, you become a candidate for the paid speaker roster, expanding the opportunities you’ll receive and cementing your standing as a trusted Vistage speaker.


Final Thoughts: Seizing the Vistage Opportunity

Becoming a Vistage speaker is far more than just finding a stage to showcase your ideas. It’s about stepping into a nurturing, growth-oriented environment where the goal is mutual success. Vistage members expect insightful, actionable, and thought-provoking content—qualities that require preparation, self-reflection, and a keen awareness of your audience’s challenges. The payoff, however, is immense. You gain the credibility that comes with addressing top-level professionals, you build meaningful connections within a diverse community of leaders, and you engage in a continuous cycle of learning and teaching.

Regardless of your starting point—whether you’re an established speaker with a robust track record or an industry expert sharing insights for the first time—the path to Vistage speaking success unfolds through clarity, practice, and community engagement. Begin by registering for the next webinar to learn the ropes, align your expertise with Vistage’s expectations, and discover how to arrange a pro-bono session if you haven’t already. For those who do have a pro-bono engagement set, the same link will guide you through the onboarding steps to get you into the Vistage system.

Above all, remember that Vistage is looking for presenters who are passionate about helping businesses thrive. This passion, combined with well-researched content and a genuine desire to engage audiences, can propel you into a remarkable speaking journey—one that enriches not only your professional profile but also the many business leaders who will benefit from your insights. If you’re ready to elevate your thought leadership, expand your professional reach, and contribute meaningfully to the success of others, then the Vistage stage awaits you. Embrace the process, stay dedicated to continuous improvement, and watch as your impact—and your opportunities—grow exponentially.


- Clarence Williams

CEO Advisory Group

Vistage Chair, Alpharetta, GA

0 Comments

Write A Comment

*
*
Related Posts All Posts
10.28.2025

Navigating Economic Trends for 2026: Key Insights for CEOs

Update Projecting Economic Trends: A Comprehensive Overview As we edge into the latter part of 2025 and set our sights on the unfolding economic landscape for 2026 and beyond, it’s crucial to contextualize where we have been. The previous year has been predominantly characterized by the Federal Reserve's aggressive maneuvers to tame inflation, primarily instigated by supply chain disruptions stemming from the pandemic and government stimulus efforts. The direct correlation between federal spending and consumer price indices (CPI) has now become clearer, leading many experts to take a more discerning view of fiscal policies impacting national growth. Understanding Key Economic Risks Recent surveys conducted among North American executives reveal an alarming consensus: 84% cite geopolitics and a shifting balance of global power as the greatest threats to the American economy. This signals a pivotal shift in how business leaders perceive risks, moving away from internal concerns to external geopolitical shifts. Despite predictions of a modest GDP growth rate around 2% for 2025, many economists have consistently underestimated growth, indicating a potential economic resilience that could surprise analysts yet again. Debt and Inflation: A Ticking Time Bomb The trajectory of U.S. national debt is reaching precarious heights, with estimates suggesting it will breach 120% of GDP by 2030 if bipartisan agreement on fiscal reforms remains elusive. The implications are grave — economists warn of the negative consequences associated with excessive leverage including reduced investment and potential economic stagnation. Simultaneously, while it seems improbable that inflation will rebound to 6% in the short term, persistent employment pressures and inflationary policies could lead to unwelcome consequences down the line. The Fed's ability to balance its mandates of controlling unemployment and inflation is about to face unprecedented challenges, especially with embedded inflationary pressures likely to persist. Regional Manufacturing Trends Amid Global Changes With expectations that global manufacturing output will see marginal gains in 2025, U.S. manufacturers operate under increased scrutiny, particularly those engaged in a zero-sum market defined by complex tariff regulations. It’s worth noting the Biden Administration's intent to maintain existing Trump-era tax cuts, which poses further implications for the import-export landscape in the U.S. For instance, the imposition of significant tariffs — including a sweeping 100% tariff on Chinese electric vehicle imports — could drive costs up for American consumers amid heightened tensions in trade negotiations. Geopolitical Context: A Modern Perspective The world is experiencing a wave of geopolitical uncertainty, exacerbated by conflicts such as Russia's aggression in Ukraine and rising tensions between the U.S. and China. These factors are shaping firm behavior and investment strategies across many sectors. Research by the Federal Reserve Bank of Boston illustrates that firms are increasingly embracing caution when it comes to investments, leading to significant reductions in future spending — particularly in industries heavily affected by geopolitical dynamics. Future-Proofing Investments Amid Uncertainty To navigate this evolving economic environment, business leaders must develop strategies that take into account both geopolitical risks and domestic economic trends. Firms with strong cash positions appear more resilient to fluctuations in geopolitical risk. This insight is paramount for CEOs and decision-makers as they consider their long-term capital investments in physical assets. The challenge lies in balancing risk management with growth initiatives, all while observing the rapidly evolving international trade environment. Conclusion: Navigating the Economic Path Forward In conclusion, the economic outlook for 2026 and beyond is interwoven with complex geopolitical threads and domestic fiscal challenges. The successful navigation of this landscape will depend on adaptability and forward-thinking strategies among business leaders. Companies must remain vigilant in monitoring economic indicators and geopolitical events to seize emerging opportunities while mitigating risks effectively. Call to Action: For CEOs and business leaders looking to equip themselves with strategies that can help them thrive amidst these economic changes, consider joining forums and discussions focused on leadership strategies and economic resilience.

10.25.2025

Why Peer Mentoring is the Key to Driving Generative AI Adoption

Update The Human Touch in Adopting Generative AI In an era where generative AI tools like ChatGPT, GPT-4, and others dominate the technology landscape, businesses are observing a significant shift in how these technologies are embraced. Organizations are no longer solely relying on traditional training sessions to enable employees. Instead, they are turning to innovative strategies, such as peer mentoring, to cultivate a collaborative environment that promotes faster adoption of generative AI. Creating a Culture of Support and Learning The power of peer mentoring lies not just in enhancing technical skills but in revolutionizing workplace culture. By leveraging the experiences of early adopters within their ranks, companies can create a supportive network that transforms how new technologies are integrated into everyday tasks. This cultural shift is crucial as it fosters an atmosphere where experimentation and learning are encouraged. For instance, a marketing executive might develop a tailored approach to content creation using generative AI, gaining insights from a peer who has previously navigated that same challenge. Building Personalized Learning Experiences One of the standout benefits of peer mentoring is the personalization it offers. Unlike conventional training materials, which may feel generic and detached, peer mentoring aligns learning directly with employees' daily responsibilities. This relevance ensures that mentees can easily see how generative AI can be effectively utilized in their specific roles. In a recent initiative, a professional services firm mentored employees cross-departmentally, enhancing their competency in generative AI tools while simultaneously breaking down silos within the organization. Boosting Confidence and Competence Through Collaboration Mentorship is not merely a one-way street; it benefits both the mentor and the mentee. As employees share their expertise and aid their colleagues in mastering generative AI tools, they reinforce their understanding and solidify their roles as thought leaders within their organizations. This collaborative environment fosters a sense of belonging, where employees are more willing to explore and innovate without the fear of making mistakes. Real-World Impact: The Ripple Effect of Peer Mentoring Quantifiable outcomes from peer mentoring initiatives reveal a profound impact on productivity and morale. For instance, organizations employing generative AI within their operations have reported a marked increase in efficiency and a reduction in project timelines. These results resonate well with company leaders as they highlight not just improved productivity but also more cohesive team dynamics. Why Peer Mentoring is Essential for Future Success The rapid evolution of technology demands that companies adapt to stay competitive. In embracing peer mentoring alongside generative AI, businesses can cultivate an innovative workforce equipped to handle the complexities of the modern market. This dual strategy ensures employees are not just passive consumers of technology but active contributors to its evolution. Ultimately, as the landscape of business continues to change, organizations fostering a culture of mentorship will likely experience significant advantages. Moving forward, they will not only adapt to new technologies but will lead in innovation as employees share knowledge and expertise in a collaborative environment. Call to Action: Engaging with Generative AI through Peer Support As businesses contemplate the future of work, embracing peer mentoring combined with generative AI represents a unique opportunity. For CEOs and business leaders, this is not just about adopting new tools but actively engaging their workforce in the journey. Consider establishing a peer mentoring program where early adopters can guide others, creating a workplace culture grounded in support, collaboration, and continuous learning.

10.24.2025

High Insurance Costs and Economic Uncertainty Sour Small Business Outlook

Update Rising Costs Trigger Concerns Among Small Business Leaders A recent decline in the WSJ/Vistage Small Business CEO Confidence Index to 85.8 in October signifies that rising costs and economic uncertainties are taking a toll on small businesses across the country. While lower interest rates offered a glimmer of hope, small business leaders contend with heightened insurance costs, government shutdowns, and tariffs that are further eroding their confidence and future expectations. Insurance Costs Are a Growing Burden The most notable challenge for small businesses is skyrocketing health insurance costs. Over half of small business owners are witnessing increases exceeding 10%, threatening their profitability. Nina Dittmar, CEO of Roadready Transfer Service, expressed frustration, stating, "Health insurance is a joke — we pay so much as an employer for major medical for our employees. It’s not sustainable for employers or employees." This sentiment reflects a larger crisis, as firms are increasingly exploring self-insurance models or risking employee care accessibility. Seeking Innovative Solutions: Pooled Risk and Advocacy In North Carolina, innovative efforts like Carolina HealthWorks are emerging to address these challenges. After new legislation enabling a pooled risk model, the service aims to enhance access and affordability for small and midsize employers. Gary Salamido, President of the NC Chamber, emphasizes these efforts as crucial for “security for personal health” while supporting business growth. Such initiatives are gaining momentum as many small businesses search for collaborative strategies to mitigate rising costs. The Silver Lining: Interest Rate Reductions Despite the overwhelming burden of increasing costs, the recent interest rate cuts present a silver lining for small business owners. Taylor St. Germain from ITR Economics underscores that direct engagement with these cuts will yield better outcomes than simply waiting for additional reductions. Business owners can refinance existing debts, potentially enhancing cash flow. As Michael LeBlanc, CEO of CCi Voice, notes, a cumulative rate cut of 1.00% could ignite development projects, providing much-needed momentum in a stalling market. Future Predictions: Challenges and Opportunities Ahead The future outlook remains uncertain, as 70% of small business leaders acknowledge that interest rate cuts must go beyond a single reduction to effect significant change. However, the expectation of multiple cuts could stimulate demand, paving the way for recovery in sectors like real estate, investments, and capital expenditure projects. The question now is: how swiftly can these cuts translate into tangible benefits for small businesses? Conclusion: Adapting in a Challenging Environment In conclusion, while higher costs and uncertainty loom large for small businesses, proactive measures—like adopting pooled risk models and hazard management through interest rate engagement—can provide pathways to stability. In a competitive landscape, navigating these challenges and finding creative solutions will be crucial for leaders looking to thrive and sustain growth. For small business owners keen to adapt and learn more about innovations, networking opportunities, and navigating this economic landscape, staying engaged with educational resources can provide the tools necessary to forge ahead.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*